Taught by leading professors and practitioners, the Master of Science in marketing integrates theory and application to prepare you for a successful career in the field, considered by many to be the bedrock of business. Given the breadth of the marketing field and the consequent diverse career tracks, the degree is designed to give you the flexibility to design your own course of study based on your career goals. You can work with an advisor to tailor a program to meet your objectives.
Requirements for the Master of Science in Marketing The master of science degree in marketing requires completion of 33 units in the advanced program. Individual foundation program courses or undergraduate prerequisites may be waived if the student has previously completed comparable courses at a regionally accredited college or university, or passed the appropriate CLEP Exam with an acceptable score. Students may be admitted to advanced program courses before completion of the entire foundation program, but must complete the foundation program by the time that 12 units have been earned in the advanced program.
Graduate Writing Proficiency Requirement
Students admitted to the master of science in marketing degree program must meet the graduate writing proficiency requirement within the first nine units of the program by successfully passing Graduate Writing Proficiency Exam or by completing ENGL 201 (formerly ENGL 301) Graduate Writing with a grade of B or better.
Math Proficiency Requirement
Students admitted to this program are expected to possess a level of mathematical skill at least equivalent to College Algebra (MATH 30). Students may meet this requirement by satisfying one of the screening criteria listed under the heading “Proficiency in Mathematics, English and Computer Skills Required for Certain Master’s Degrees” on p. 114.
Foundation Program — 12 units
ACCTG 201 Accounting for Managers
ECON 202 Economics for Managers
FI 203 Financial Analysis for Managers
MATH 240 Data Analysis for Managers
Advanced Program — 33 units
Core Courses — 12 units
MKT 300 Marketing Management
MKT 305 Integrated Marketing Communications MKT 336 Marketing Research
MKT 337 Marketing Strategy and Planning
(Must be taken as part of the final 12 units of the advanced program.)
Required Courses— 15 units
Five of the following:
MKT 307 Sales Promotion and Sponsorships
MKT 321 Direct and Database Marketing
MKT 325 Brand and Product Management
MKT 331 Business-to-Business Marketing
MKT 332 Sales Management
MKT 334 Services Marketing
MKT 335 New Product Decisions
MKT 338 Consumer Behavior
MKT 339 Advertising Strategy
MKT 343 International Marketing
MKT 352 Advanced Marketing Issues in e-Business
MKT 396A-ZZ Selected Topics in Marketing
MKT 398 Internship: Marketing
PR 320 Contemporary Public Relations
Electives — 6 units Two courses from any 300-level courses for a total of six units. Consult the advisers in the Department of Marketing and Public Relations for recommended courses.
For the most up-to-date program information and course listings, visit www.ggu.edu.
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