Public Relations Concentration —
15 units

Required Courses — 9 units

PR 330A Writing for Public Relations
and Marketing Communications

Media Relations and the Corporate Spokesperson

PR 334 Managing Public Issues: Consumer Affairs and Government Relations

PR 332

Elective — 6 units

Two of the following:

MKT 307 Sales Promotion and Sponsorships MKT 321 Direct and Database Marketing MKT 325 Brand and Product Management MKT 331 Business-to-Business Marketing MKT 332 Sales Management

MKT 336 Marketing Research

MKT 352 Advanced Marketing Issues in e-Business MKT 396A-ZZ Selected Topics in Marketing

(with consent of program director)

MKT 398 Internship: Marketing

(with consent of program director)

PR 396A-ZZ Selected Topics in Public Relations

(with consent of program director)

PR 398 Internship: Public Relations

(with consent of program director)

For the most up-to-date program information and course listings, visit www.ggu.edu.