English Language Requirement

Our graduate integrated marketing communications are especially language intensive and require you to have a good facility in spoken and written English. This is important both for mastering the techniques of business communications and for participating in the graduate seminars. Students can demonstrate their competency by successfully passing the English Placement Test or by completing ENGL 301 Graduate Writing II with a grade of B or better.

REQUIRED COURSES — 18 UNITS

MKT 305 Integrated Marketing Communications

PR 320 Contemporary Public Relations

PR 330A Writing for Public Relations
and Marketing Communications

Media Relations and the Corporate Spokesperson Managing Public Issues:

Consumer Affairs and Government Relations

One 300-level course with any of the following prefixes: ACCTG, ENGL, FI, MKT or PR

PR 332 PR 334

For further information contact the Department of Marketing and Public Relations at e-mail biz@ggu.edu; phone: 415-442-6500; fax: 415-442-6579; website: www.ggu.edu; or Edward S. Ageno School of Business, Golden Gate University, 536 Mission Street, San Francisco, CA 94105-2968.

For the most up-to-date program information and course listings, visit www.ggu.edu.

54 Graduate Marketing and Public Relations