Requirements for the Master of Science in Marketing The master of science degree in marketing requires completion of 33 units in the advanced program. Individual foundation program courses or undergraduate prerequisites may be waived if the student has previously completed comparable courses at a regionally accredited college or university, or passed the appropriate CLEP Exam with an acceptable score. Students may be admitted to advanced program courses before completion of the entire foundation program, but must complete the foundation program by the time that 12 units have been earned in the advanced program.

 

Math Proficiency Requirement

Students admitted to this program are expected to possess a level of mathematical skill at least equivalent to College Algebra ( MATH 30 ). Students may meet this requirement by satisfying one of the screening criteria listed under the heading “Proficiency in Mathematics, English and Computer Skills Required for Certain Master’s Degrees” on p. 148.

FOUNDATION PROGRAM — 12 UNITS

ACCTG 201 Accounting for Managers
ECON 202 Economics for Managers
FI 203 Financial Analysis for Managers
MATH 240 Data Analysis for Managers

ADVANCED PROGRAM — 33 UNITS

Core Courses — 12 units

MKT 300 Marketing Management

MKT 305 Integrated Marketing Communications

MKT 336 Marketing Research

MKT 337 Marketing Strategy and Planning

(Must be taken as part of the final 12 units of the advanced program.)

Required Courses— 15 units

Five of the following:
MKT 307 Sales Promotion and Sponsorships
MKT 321 Direct and Database Marketing
MKT 325 Brand and Product Management
MKT 331 Business-to-Business Marketing
MKT 332 Sales Management
MKT 334 Services Marketing
MKT 335 New Product Decisions
MKT 338 Consumer Behavior
MKT 339 Advertising Strategy
MKT 343 International Marketing
MKT 352 Advanced Marketing Issues in e-Business
MKT 396A-ZZ Selected Topics in Marketing
MKT 398 Internship: Marketing
PR 320 Contemporary Public Relations

Electives — 6 units Two courses from any 300-level courses for a total of six units. Consult the advisers in the Department of Marketing and Public Relations for recommended courses.

52 Graduate Marketing and Public Relations