EDWARD S. AGENO SCHOOL OF BUSINESS
PROGRAMS OFFERED:
• MBA with a concentration in Marketing (see p. 35)
• MS in Integrated Marketing Communications
• MS in Marketing
• Graduate Certificate in Integrated Marketing Communications
• Graduate Certificate in Marketing
• Graduate Certificate in Public Relations
(For undergraduate programs, please go to p. 17.)
The increased pace of business today has changed the rules about how organizations communicate with their markets. GGU’s Marketing Department monitors the developing trends in the marketplace and the concurrent changes in marketing education they make necessary. In that way, we provide you with a first-rate marketing education that’s both cutting edge and grounded in the strong foundation skills you must have to compete in today’s business environment. You’ll learn to identify issues relating to international marketing and technology, and create new solutions to them. We offer a range of specializations so you can develop a deeper level of expertise in one of several important marketing areas. Through case studies of real-life problems, you develop decision-making and communication skills in marketing classes along with an understanding of marketing concepts for business in the 21st century.
MASTER OF BUSINESS ADMINISTRATION WITH A CONCENTRATION IN MARKETING For requirements for the MBA with a concentration in marketing, see p. 35.
50 Graduate Marketing and Public Relations
MASTER OF SCIENCE IN INTEGRATED MARKETING COMMUNICATIONS
The master of science in integrated marketing communications (IMC) meets the need for a focused graduate education that prepares students for versatile careers in marketing communications. Leading marketing organizations today are creating and managing their communications in an integrated fashion, with coordination in terms of messages, positioning, and timing, all developed in support of overall organizational objectives. There is strong growth among agencies that deliver integrated solutions and among their client firms using those approaches. Our program will help the student prepare for a key role in such organizations.
We place a strong emphasis on practical content in our courses. To that end, we make extensive use of real-world cases and utilize class discussion to a great degree. Your classes will be highly participative and will help you develop skills for working in a team-based problem-solving setting. Because our classes are small, you’ll get to know your classmates well, and they will enhance your network of colleagues.
For social and business networking opportunities, you will have the opportunity to join the student chapter of the American Marketing Association (AMA).
Requirements for the Master of Science in Integrated Marketing Communications The master of science degree in integrated marketing communications requires completion of 45 semester units in the foundation and advanced programs. Nine of those units are in the foundation program and can be satisfied at Golden Gate University, or through transfer credit from undergraduate or graduate courses completed at other accredited institutions. Students may be admitted to advanced program courses before completion of the entire foundation program, but must complete the foundation program by the time that 12 units have been earned in the advanced program. With the approval of the program director, students with sufficient backgrounds in the subjects covered by required courses may substitute other courses.
English Language Requirement
Our graduate integrated marketing communications curriculum is especially language intensive and requires you to have a good facility in spoken and written English. This is important both for mastering the techniques of business communications and for participating in the graduate seminars. Students can demonstrate their competency by successfully passing the English Placement Test or by completing ENGL 301 Graduate Writing II with a grade of B or better.
Math Proficiency Requirement
In addition to the courses listed below, students admitted to this program are expected to possess a level of mathematical skill at least equivalent to Intermediate Algebra ( MATH 20 ). Students may meet this requirement by satisfying one of the screening criteria listed under the heading Proficiency in Mathematics, English and Computer Skills Required for Certain Master’s Degrees on p. 148.
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