Marketing

EDWARD S. AGENO SCHOOL OF BUSINESS

PROGRAMS OFFERED:

• BBA with a concentration in Marketing (see p. 19)

• Undergraduate Certificate in Marketing

(For graduate programs, please go to p. 32.)

The increased pace of business today has changed the rules about

how organizations communicate with their markets. GGU’s

Marketing Department monitors the developing trends in the mar-

ketplace and the concurrent changes in marketing education they

make necessary. In that way, we provide you with a first-rate mar-

keting education that’s both cutting-edge and grounded in the

strong foundation skills you must have to compete in today’s busi-

ness environment. You’ll learn to identify issues relating to interna-

tional marketing and technology, and create new solutions to them.

We offer a range of specializations so you can develop a deeper

level of expertise in one of several important marketing areas.

Through case studies of real-life problems, you develop decision-

making and communication skills in marketing classes along with

acquiring marketing concepts for business in the 21st century.

BACHELOR OF BUSINESS

ADMINISTRATION WITH A

CONCENTRATION IN MARKETING

For requirements for the BBA with a concentration in marketing see p. 21.

UNDERGRADUATE CERTIFICATE IN MARKETING

The undergraduate certificate in marketing is designed for students interested in either acquiring knowledge in marketing, or in refreshing or extending their knowledge in the marketing field. The certificate requires completion, with a C average or better, of the following 15 units at Golden Gate. For further information, refer to “Admission to Certificate Programs and Registering for Open Enrollment” on p. 113.

REQUIRED COURSES — 3 UNITS

MKT 100 Principles of Marketing

ELECTIVES — 12 UNITS

Any four courses with the MKT prefix for a total of 12 units.

For further information contact the Department of Marketing at e-mail biz@ggu.edu; phone: 415-442-6500; fax: 415-442-6579; website: www.ggu.edu; or Edward S. Ageno School of Business, Golden Gate University, 536 Mission Street, San Francisco, CA 94105-2968.

For the most up-to-date program information and course listings, visit www.ggu.edu.